Privacy policy
BabyData is an information website with free tools and calculators. We do not ask you for personal details, we run no contact or lead forms, and we do not sell data. The only data we process is anonymous analytics, and only if you accept it in the cookie banner. This page explains who is responsible and what your rights are.
Who operates this site
BabyData is operated by Best Business Loans Ltd, a company registered in England and Wales (company number 16833937), registered office Cust Hall, Toppesfield, Halstead, Essex, CO9 4EB. The company is registered with the Information Commissioner's Office (ICO) under reference ZC151816 and is the data controller for this site. Editorial standards are led by Oliver Mackman.
What we collect
We do not collect names, email addresses or any personal details, because there are no forms or sign-ups on the site. Our tools and calculators run in your browser, and the figures you enter are not sent to us or stored. If you accept analytics in the cookie banner, we use Google Analytics 4 and Microsoft Clarity to understand which tools and pages are used and where people get stuck. These tools collect usage data such as pages viewed and approximate location, with IP addresses anonymised. We use this only to improve the content. If you decline, no analytics cookies are set and the site works exactly the same.
Cookies and consent
Analytics and advertising run only after you accept them, using Google Consent Mode v2, which keeps analytics and advertising signals denied until you choose. You can change your mind by clearing cookies in your browser to be asked again. See the cookies page for detail.
Advertising
BabyData is funded by advertising. When advertising is enabled, our ad partners may set their own cookies after you accept, governed by their own privacy policies. Advertising cookies stay denied under Consent Mode v2 until you accept in the banner. We do not sell your data to advertisers.
International transfers
Some of our processors (for example Cloudflare, Google and, depending on region, our database and email providers) may process personal data outside the UK and European Economic Area. Where they do, we rely on an adequacy decision or on the UK International Data Transfer Agreement, or EU Standard Contractual Clauses with the UK Addendum, together with appropriate technical safeguards, so your data receives an equivalent level of protection.
Your rights
Under UK GDPR you have the right to access, correct or erase any personal data, and to object to processing. As we hold no personal data about you, there is usually nothing to act on, but you can still contact us with any concern. You also have the right to complain to the ICO at ico.org.uk.
Contact
For any data protection question, email hello@babydata.co.uk or write to the registered office above. See also the contact page.